Blogs

Top Ten Rules of Direct Mail

This is an abbreviated version of our Progressive Majority Action workshop on direct persuasion mail. It is divided in three categories: (1) The mechanics of direct mail; (2) The theme and message you convey; and (3) The design of persuasion mail pieces.

 

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Progressive Values 101

It is an exaggeration to say that today’s progressives don’t have a philosophy. Progressives have a fairly consistent agenda–we know what we stand for. The problem is, we don’t have an effective framework to communicate our philosophy to persuadable voters. Because a crucial election looms before us, progressive thinkers are rightfully focusing on this problem.

 

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Successfully building your campaign website

Our friend and one of our trainers, Laura Packard of PowerThru Consulting, wrote this piece to help progressive candidates successfully build or rebuild their websites:

Say it's time for your campaign to do a website redesign, or perhaps you're about to launch your political campaign. How do you get a beautiful new site that meets your needs, on time and on budget?

Nine Tips for Political Fundraising

Nine Tips for Political Fundraising

We all do fundraising. But do we do our best? Here are Nine Tips:

 

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Non-verbal communication can negate what you're trying to say

How do you spend most of your time when preparing to give a speech? If you are like most candidates and lawmakers we’ve worked with, your answer is content or the words. You might even think the content is all that matters. You’d be wrong.

 

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How to Create a Campaign Theme and Deliver It

Candidates and activists tend to think of local election campaigns as if they were small versions of presidential or statewide efforts. But that’s not the case. A local campaign is fundamentally about two things: name recognition and a perception of which candidate is “on my side.”

 

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Victory Comes from the States and Localities

When President Obama presented his State of the Union Address, progressives applauded on the outside but grumbled on the inside. Lipstick on a pig notwithstanding, our federal government is hopeless. Last year we saw a do-less-than-nothing Congress, and it’s not going to change anytime soon. The President will continue to cajole, congressional right-wingers will continue to obstruct, and almost nothing positive will happen in Washington.

 

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Running for office? How to launch a political campaign online

Our friend and one of our trainers, Laura Packard of PowerThru Consulting, wrote this piece to help progressive candidates launch their campaigns successfully online:

More Than Words: How to Shape the Gun Violence Debate.

Our friends at PAC+ posted this piece about the real-life dangers of gun violence, and the battle for common-sense gun violence prevention measures in Oakland, California. The artilce also highlights our very own Voicing Our Values messaging guide, available for download here.

What We Won

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